Fekkai

[Ambient street noises, no audible dialogue. Frédéric reading paper in car. Enters salon, fixes models’ hair and gives direction to stylists.]

[TEXT: Frédéric Fekkai: Founder | Creator, Fekkai]

[0:06] Frédéric Fekkai [VOICEOVER]: My question is, not, ‘What do you want to do with your hair?’ but, ‘What do you want to do with your life?’ That is beautiful.

[0:15] [Bell rings in background]

FF: And that’s where Fekkai begins.

[0:22] [Record player scratching sound, orchestra music begins to play softly in background. TEXT: Hair by Fekkai. Life by You.]

[Scenes of New York City buildings and streets, Statue of Liberty, Central Park.]

FF: Every girl, every woman, everywhere has shared a single wish and a singular power—to feel beautiful. The confidence of yes, the power of no, the sense of adventure, and the labors of love—That is beautiful.

[Model smiling, walking down New York City street, people stopping to stare at her.]

[0:47] FF: To be powerful and possible, fearless and vulnerable, to be loving and loved, sometimes all at once—That is beautiful.

[0:58] FF: Taking chances, grand gestures, and acts of grace. The arms of a lover, the fingertips of a baby, or the hand of a friend. The kindness of strangers, the soul of the believer. How we see, and where we choose to look—That is beautiful.

[1:19] FF: Being seen in the dark, emanating light.

[Model in back seat of a moving car at night, shots of store windows, the Metropolitan Museum of Art from moving car window. Sign on front of museum- TEXT: Alexander McQueen]

[Model walking into a room full of people who are frozen around her.]

FF: When you enter a room, and leave an impression, when no one’s watching and all eyes are upon you—That is beautiful.

[1:38] BACKGROUND MUSIC LYRICS: [Female Vocal Chorus] That is beautiful... That is beautiful...

FF: When you know, when you believe, when you accept, when you declare that you can fully, wildly, deeply, truly and unapologetically be yourself—That is beautiful.

[TEXT: Fekkai.]

[TEXT: Frédéric Fekkai]

[2:01] [Music cuts out abruptly]

[2:06] [TEXT: Hair by Fekkai. Life by You.]

[2:08]